Working Areas

The research and consulting activities are focused on sustainable product management topics, particularly for packaging and food.

Consumer Packaging

Industrial Packaging

Food

Retail

Focus on Packaging

The packaging related research and consulting activities are focused on optimizing packaging systems from an economic and environmental perspective.

Topics include:

Quantification and optimization of the environmental impact of packaging solutions
Packaging LCAs
Increasing the cost-effectiveness of packaging use in connected value chains/TCO optimization
Optimization of packaging design and information presentation on packaging
Analysis of consumer requirements for packaging solutions
Conducting customer surveys
Conducting competitive analyses
Market potential assessments for innovations
Product and concept tests

The focus is on both industrial and consumer packaging.

B2con Consulting

Focus on Food

The food related research and consulting activities are focused on the analysis of market and consumer trends in the food sector, as well as the evaluation and optimization of food products from a marketing and sales perspective.

Topics include:

Analysis of consumer and market trends in the food sector
Evaluation of the impact of food labels on packaging
Evaluation of sales promotion campaigns
Business planning for new products/innovations
Conducting product and concept tests
Marketability checks for innovations
Conducting customer surveys
Conducting competitive analyses
Market potential assessments for innovations

Holger has published numerous research studies on actual food trends and topics together with DLG e.V.

FH Münster Research

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